It's Time to Join the Discussion

Darwin Magazine has a good article called A Marketers Guide to Blogging by Constantin von Hoffman. If you are a marketer and you haven't jumped into blogging yet, this article makes one really important point: you can't control blog discussions but you can join them. Even if your company isn't blogging yet, some of your employees, customers and competitors are probably blogging and most use search engines daily where blog posts rise quickly in the ranks. Whether you are marketing to men, women or both genders, blogging is most likely impacting your customers and prospects perception and knowledge about your company and products.