New media innovators are tapping into podcasts, broadband video, blogs, ringtones and websites to promote their brands and engage with new audiences. Below is a roundup of interesting articles on new media trends for the past week:
Podcasts
AdWeek’s IQ Interactive reported that interest in podcasts remains high but many users are frustrated with the difficulty of finding podcasts. Charline Li of Forrester believes that the introduction of podcast search engines from Yahoo! and the ability to access podcasts from Apple iTunes will spur fast growth. Forrester predicts that 12 million households will regularly listen to podcasts by 2010.
Online News According to an article in Editor and Publisher, the demise of the newspaper industry may be premature. Newspaper reader ship online is soaring especially among younger audiences. A study by Scarborough Research shows that ‘newspaper franchises are very healthy indeed, and that readers still care deeply about them--but that increasingly those readers are connecting with papers online.’
